Introduction

As I heard on the grapevine, it is important to have an introductory post. So this is mine.

I started this substack because I wanted to take you on a journey with me: I am starting my own brand. I realized that I have a secret love for writing (among other things) and substack is the perfect outlet. So this will be a founders journal. Yes, you guessed it: it’s all about me. A bit of behind the scenes, a bit of fashion, a bit of parenting, a bit of my brand and what I am going through, a bit of beauty, a bit of anger, and a bit of joy. So, yes… a bit of everything.